The Company
“Every brand we talked to was managing procurement in spreadsheets, losing margin they could not even see. That is not a gap. That is the foundation for an entire company.”
Homero Ruiz
CEO & Co-founder
Leadership
CEO & Co-founder
Merchandising @ Red Bull · Consulting @ SAS · CS & ISYS, University of Arkansas
What We Believe
What we stand for.
01
AI is here to assist, not replace
Supply chain leaders, merchandisers, and procurement teams bring judgment that no model can replicate. We build AI that makes them faster and sharper. Not redundant.
02
Not everything can be automated
We are an AI-first company, but we are honest about what AI can and cannot do. Supplier relationships, strategic calls, and edge cases still need a human in the loop.
03
The operator is the expert
Procurement and supply chain is hard. We do not simplify the problem away — we give the people doing the work better tools to navigate it.
04
Make the job easier, not just shinier
We measure success by how much time we save a merchandiser on Monday morning, not by how many features we shipped. Useful beats impressive.
Where We Are From
Headquartered in the supply chain capital of the world.
Bentonville, Arkansas is home to Walmart, Tyson Foods, J.B. Hunt, and the densest concentration of supply chain expertise on the planet. We did not read about this problem in a pitch deck. We grew up inside it.
San Francisco, New York, Seattle, and Europe are funding companies to solve a problem they have never lived. They do not understand how messy a real purchase order gets, what a stockout actually costs, or what a buyer's Monday morning looks like. We do. Trust the people who have seen the complexity firsthand, not the ones who were funded to profit off a problem they do not understand.
Recognized
Pitch competition winners.
Foreko has won across some of the most competitive startup stages in the region. Judges, operators, and investors have consistently backed the thesis.
Boiler Launch — Purdue University
University of Arkansas Venture Challenge
Governor's Cup
Don't work with a San Francisco or European company.
Work with the team that lives in the Silicon Valley of supply chain and home to Walmart.